S4E133 Ummmm ... weird advertising

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• 15:14 [Ad] Eye-Opening Moments Podcast
• 15:51 (Cont.) S4E133 Ummmm ... weird advertising

Transcript

Speaker 1 (0s): Good morning. Okay, so Bozen both eyes. I was literally over the last few days enjoying a little bit of TikTok. I haven't had a chance to be under too much, but I've seen this trend in this weird advertising. I'm only gonna name like two or three. Okay? Now some of this made me hee-haw a little bit because like, it was funny to me. It was funny. I, for those of you who are new in my channel, on the black of Native Woman, also known as above, and I talk about things that are entertaining to me.

I don't think I have a major niche, although sometimes, depending on what's going on, I might talk about some niche like things or niche like things. But generally speaking, I'm just gonna speak about what I wanna speak about. 'cause I'm grown, okay? I'm grown. So I don't have a big platform. I don't eat off of this channel. I just run my mouth. Okay? I am a mouth runner. But. anyway, I want to get back to the advertising. So, you know, I was just trying to basic, so I really was just trying to go sleep.

And so sometimes I'll get on so they can kind of put me in a good asleep and I did something different. So I got on this morning and I was making my coffee and I can't even make this up. This man gets on there and long story short, and he's like, you like Pop Tarts. So he's basically like, well, I've got the Poptart for you, but it's not a Poptart, it's a bop tart. I was like, what? What?

Popop Tarts, bop, BOP, black owned pastries. Now I was like, okay, that's an interesting name for a poptart, but that's not even the name of the Poptart. He said, this is, this is a Poptart. That should have actually been the name of the product. You wanna know what the name of the product was? Ghetto Gastric.

Ghetto Gastric. Now I can understand the gastro for like gastrointestinal. Gastrointestinal, because they were basically trying to advertise that it was non GMO plant-based I. think it's even gluten-free. I can't remember it. Basically after all of that, like there's so many things wrong with the name Ghetto castrate right now. People are gonna try to come eat me up for using the word ghetto because I know we're trying to reclaim the word ghetto.

Just like people claim they reclaimed the word nbo, right? you know, they're like, well, does it have to mean with you? Oh my goodness, what it means. Like, like, come on, let's call a thing a thing. And so you can grow up in a ghetto, right? But people are not being intellectually honest if they don't admit that using the word ghetto has these undertones of something negative, un refined, right? All these things. Now, you don't have to agree with me, and I know people are wanna come for me.

Like if you are allowed to have your opinion, but we're gonna call a thing a thing because we typically don't use the word ghetto in a positive manner. So to name your product ghetto gastric. And now you're basically trying to say that I'm assuming for some gastrointestinal, like almost like it's good for your body, right? Most people, and I hate to say it, they're not thinking that deep about gastric.

So they're talking about non GMO plant-based, gluten-free or whatever it was. I can't remember all the advertising, so please do not charge the mine, not the heart. I'm trying to get it right. So it may not be exactly that, but the point I'm making was they were listening to all these things, And, they were like, so all this stuff and you're not sacrificing the taste. I'm like, bull what? I'm like, this sounds disgusting. Then you name the box, the product gto, ghetto Gas Street, your advertising that is probably gonna taste like cardboard.

The pictures look fine, but I don't think the wrapping of the box and stuff like that, the coloring, it's, it's too dark, right? So it doesn't make the product look advertising. Like the product doesn't really like pop off the box. So that means they had Dayday and no milk advertise what the, the, the wrap is the box packaging was gonna look like, and I know people are gonna try to eat me up for that, but I was like, who did you? But then instead of calling it a bop, a bop chart, and I guess they don't wanna use a word that's gonna be like a knockoff, but like a black home pastry actually sounds better than ghetto Street.

The box packaging was tech. Oh my goodness, I gotta, I i, I gotta definitely make a thumbnail for this. I was like, what is happening? What, who got out here on Jesus's internet and told these people to advertise Ghetto Gas streets? And I was like, okay, I, I almost wanted to buy, buy the product so that I could I was I was, was confused. I was like, I don't know what's happening right now.

I don't know ghetto gastric. So I just wanted to put that out there. Next I wanna move on. So I didn't know that Fenty Beauty had shampoo, conditioner, this, that and the other, like body cream, all sort of stuff, right? I thought that they, they're more for makeup, but I guess they have expanded into like beauty and haircare, you know, all that kind of stuff. So, I mean, when I say beauty, let me rephrase that. I thought they had expanded in, I thought they had, they were primarily makeup, but apparently they have like skincare I think anyway, they have like body care and, and hair care.

So I have no issues with it. The product looks nice as far as the packaging and everything. It's clean. It's, it's a, I like the product as far as how it looks from what I'm seeing online. But Fenty Beauty, if I remember, is a Rihanna business. The black-owned business supposedly. I don't know, maybe she's, I don't know. And when you're advertising Fenty Beauty, like the haircare stuff, most of the people I see that she's got advertising and now could just be what came up in my timeline doesn't look like me, but clearly they know of a black woman.

So, you know, there's certain things that get marketed to me. Edge control, all these other things, right? Like there's just certain things that get spoken to me. but I just thought it was interesting that Fenty Beauty products, as far as I know, they, they're being marketed to me mostly. People don't look like me, so I'm not seeing what this product looks like on hair that looks like mine. I see other people marketing these products now, a lot of it's skincare type stuff too, like, you know, lotion or whatever, like, right?

But even still, it's not that I don't want people who don't look like me advertising certain things, but there are certain things that people who look like me, we use like our, we want our skin to feel right? Because a lot of people who don't look like me are not big into lotions or body frames or whatever. So I can't trust what they're saying as far as how their skin is gonna feel, right? I trust people who like me because there's certain things that we like on our body, the way we want them to smell, the way we want it to feel, how we want it to lock in moisture.

So it doesn't make that these are bad people, but I'm like, why would you put them in front of me? Different experience. We have different skin tones, you know, and then you, then you try to advertise hair stuff. I'm like, why? Why are you I? think I saw one black woman trying to advertise the haircare products, but I don't remember her actually using it on her hair because she had like, I think like a wig on or something. I'm like, I know you don't get to come on with a I.

think she had a wig on or something with a wig and tell me that you're gonna wash your hair underneath. I I was confused. I was like, if you're gonna come on and sell haircare products, you got to show me on your hair. Or at least show a a before and after on your hair. You can't come on there with a wig talking about you should get this product. I don't understand what is happening right now out here in these streets. And who is in charge of the advertising dollars.

We already know Kettle Gas Street's got Dayday and because everything about the way it was advertised was like the hot maps, but at least they got their product out there in front of people. They chose to put it out there on TikTok and I'm sure they're gonna get some purchases. I'm tempted to buy it just because to see if it tastes like cargo and be a supporter. but yeah, I feel like I need to have a conversation with Rihanna because I'm like, Rihanna, Rihanna. I'm like, no, you are not being messy like you are playing in my face.

And I get it. You want those, those other like advertising dollars and I get it, but if you're trying to get those dollars from me, you know, I've got four children, you know, we need to, you know, I need to cut for the United Negro Bo fund, right? Because I got kids that gotta go to school, you know, look, y'all can y'all just do right by me between the, the the ghetto gases, which it should have a better name, would've been a B tart, even though it would've been a knockoff from Pop-Tart ghetto gade.

And then you're basically telling me you're taking all the stuff that makes something taste good out. And then you're telling me you haven't sacrificed the taste. I I don't believe that. At least make the packaging attractive. The last product I wanna talk about is I. think it's called good G-O-O-D-E. And I'm assuming it's from the last name of the family. It's a plant, apparently like a black owned farm or something, But.

anyway, they, they sell these canned goods, I think they said that they're in like Target some of the places. And to me, I get it because it's a family owned business, but, and I know they wanna keep their name on the brand, but something about having the name good on a canned product. And I, I know that they've been around for a minute, but it just doesn't quite resonate for me. Like I can see if they gave you the name and then on the bottom it's like a good family product or some or something like that, right?

But the name of the product should be, I don't know, consume, I don't know. I I, I just made that up off the top of my head. I, I just something about come get your canned goods, shop black owned products, come get your canned goods. We don't tend to keep a ton of canned goods in our house. Those are like emergency things. And, they end up going bad and we end up tossing them anyway, right? Like, I do keep things like dry beans and stuff like that because I'll cook with them, I'll throw them in a crock pott, throw some smoked meat in there, cut up some onion, you know, so peppers, some other, you know, seasoning.

And then depending on what I'm gonna mood for, may chop up some potato, maybe make some rice on the side, add an, I don't know, whatever. Just things you can do. I put some beans in there. Did I say beans already? Yeah, but I was like the good, it's like G-O-O-D-E if I remember correctly. Now that's, I've seen that, I've seen that a few times being advertised me. But there's something about telling me, come get your vegetables out of a can.

I'm like, my first thought on healthy eating is the fresh vegetables or even frozen, not canned. I'm like, who does that? Like I understand if you don't have space to storage and you gotta cook for a lot of people, stuff like that. But typically when you have these things, these things that are canned, from my understanding, you gotta put stuff in it to like preserve the product.

You gotta preserve the product in the can. So to advertise the good, the good cans of whatever I I was just kind of like, I'm confused. I'm like, no. Now it could just be that I was just overthinking some things. I know oftentimes as Americans, we tend to not think about anything, but I'm just saying I was like, what, what is happening? And why are they advertising that to me? Because the one thing I'm not gonna do is go outta my way to support some preserved means and more.

I don't do that with the stuff that I can get readily here. We, the only things that we typically buy that is some sort of jar would be like spaghetti sauce, fresh tomatoes. If we used it for like a chili or something like you, I don't know when's the last time I've used beans? I mean canned beans every once in a while. No, I take that back. My, my husband a lot of times will go get, get some canned beans.

Sometimes I, he's trying to do a chili or something like that. But like, we just don't buy canned goods. So between the good family trying to sell us some preserved beans, my assumption Rihanna's trying to sell like skincare haircare to me with people don't look like me, don't have my hair texture or skin type. Right? And typically don't use like a lot of lotions and stuff for their body.

I do. And then the ghetto gases, I was like, I, I know what's going on. I, I at the point where I am intrigued to see what's gonna start being advertised soon for Christmas, because I'm like, if you can put that out there, I'm like, look, somebody can hire me, hire me. I will quit my day job. And all I have to do is come up with better ideas and promotional ways of, of, of getting in front of people than what I've seen.

I do know if I wanna sell a product to someone who looks like me for hair or something like that, I know I don't need to show up in a wig. Or if I should have somebody who looks like me show up in front of me, right? When you're talking about anything with skincare, haircare, beauty, you, there's not one person who doesn't look like me that I want to see everything because it, it, it doesn't match.

You don't have the same skin tone. Let me tell you who was smart. Now I hate to put this out there like this. So Anastasia, I'm actually considering doing this. They're selling those, those skin, they call it, I'm calling it a skin roll. I, I can't remember the name. A skin bar or whatever you call it. So for those who don't wanna use heavy foundation or anything like that, right? I don't typically wear makeup every day except for my lip gloss. you know, I'm a lip, I'm a lip girly.

I have a lot of lip gloss, okay? I have a lot. but I use it constantly. I use either Fenty or Nars. And really my favorite is Nas. I'm being honest, but Anastasia came out with this, I'm a beauty bar, a ski bar or whatever. And what I noticed was when she was a, whoever is advertising for Anastasia, I guess it's I, think it's Anastasia Beverly Hills, right? Anta is showing girls who look like me, like my skin tone, people who are darker, people who are white.

She's showing everybody. She's got everybody out there like, yeah, you can go ahead and put this on your skin. And it's supposed to be lightweight and it really matches your skin. Did I order one I? think I might even order one? And I don't even wear, did I order one? I can't remember. 'cause you know, sometimes, you know, the TikTok will get, because it was on TikTok when I saw it. But I was like, this beauty bar is everything. I should go get one because I'm thinking about how I need under look at my eyes like, don't I look like a raccoon?

you know, because I'm tired. So I'm like, if this works, I could put this on and have flawless skin now instead of looking like a flat out raccoon. all right? It's an under eye, a lightener or concealer or whatever it is. So I don't look like, I'm like perpetually sleepy. But she did it great. She has everybody out there. She ran them out. She was like, girls, girls, I need you to put this by. I need all on you. I need all the shades and I.

think I was I. think my color's supposed to be I was guessing based on what I saw. The one lady, I can't remember if she said she was 14 or 35 or something. And I think I either ordered a 14 or 12 I think I ordered it. I don't know if I actually submitted it. you know how you think you're gonna do something, put it in your cart and you don't buy. I'm, I'm notorious for doing things like this. But I think she did it right. She showed everybody so that everybody, and like she showed them using the product. And the one black girl who was I think she was closer to my skin tone.

This particular one, she picked up two, she showed two, she showed it on her hand and she showed it on her face so you could see the differences. She said, look, this is why I think it was like a 12 R or 35. I can't remember. This is what this one looks like. And this is what the, the one that was a step down the color, like the, the, no, I'm sorry, step up. So the higher the number, the darker it is. So she was trying to figure out, she was trying to show the difference so you could see like, which one do you think would match? So she went up one number and it was a little bit darker.

And I was like, I don't think that's your look. I'm out there like looking at her like, that's not your color, honey. She was gonna go the darker one. And I think she realized, no, this ain't it. Maybe this is the, the the lighter one, right? Because she was showing the product which one looks the closest. Like, like looked almost flawless. And I was like, I could appreciate her showing multiple on her skin. And she leaned in, it was like, look at this one and look at this one.

But see, but Fianna was like playing in my face with this fancy beauty. The packaging is gorg by the way, absolutely gorgeous. And I wanna try it, but it costs a lot of money. It costs a lot of money. And I'm like, Fianna, why is your shampoo conditioner practically gonna have me mortgage my house? What is up the weird advertising? You wanna get people? And you know, we're getting ready to go into a whole situation. People are complaining about jobs and this, that and the other. And these chicks are out here charging all this money for some shampoo and conditioner.

I'm like, are you even in like these boutique salons? Maybe she is. So you're charging boutique prices for shampoo and conditioner. So of course everyone's going, oh my goodness, my hair feels so great, my hair feels good. Everybody says that. I wanna see you use it. I wanna see you use it on your hair But. anyway, I just wanted to get that off my chest about all these weird advertising. I was going to talk a little bit about football, but you know, I'm not a professional. I just wanted, oh, let me just end with this. Y'all need to stop treating Caleb Williams like this over in Chicago.

Homeboy is like getting laid out on the field. I don't know what's going on, but Chicago is a disaster. They ruin their quarterbacks. They ruined the quarterbacks. The quarterbacks go there to like basically just end their career. Immediately they get their 3.50 cents and then they end their career. It's awful. It's just awful. So I just wanted to get that off my chest. And I don't wanna speak too much about football because I'm tapped out talking about the advertising of these black owned products, sands, Anastasia, because that bar, that little face bar thing or whatever that is, I may have to start getting that and wearing that cover these under eye like circles because I don't typically wear foundation.

Just saying, first of all, Melissa, I'm going out. Like, it's just too much. All that stuff on your face. Like I, I am just not into all that. Right? But anyway, I got that off my chest. Don't come for me. Breaking down the whole ghetto word. I mean, I still love the ghetto. I don't go there often. No, there's too much drama in the ghetto, but you can't put that on your product. Ghetto gastry, remove all the, the good stuff, but it still tastes good.

I was like, everything about the way this was advertised was so bad. The packaging was bad. The Navy was bad. The way they went, the way the messaging, they should have been like, Hey, we care about the health of the community or something. Anything. You gotta spin that differently. And, they say like, oh, we didn't sacrifice any of the taste. Anytime you say no gluten, no this, no that. you know, it tastes like feet and cardboard. I'm just saying beating cardboard. all right, it's time for me to get off of here because I'm running my mouth and I'm not far from my destination.

Look at my little hair pin today. Sorry. You could tell to do my hair today. So this is what we're doing. all right. Let me know your thoughts. Don't get mad at me. Don't get mad. Oh, leave comment.

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